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#51 Avoiding Death by Discovery with Doug Landis, Growth Partner at Emergence Capital

Winning the Challenger Sale

CHAPTER

Are You Empathetic to Your Prospects?

In 2021, the number one message from every executive in their organization is like, you've got to be more empathetic to the people you're engaged in talking to right now. So how do you do that? Well, you show up prepared and you don't show up prepared with the whole list of questions. It could take 30 seconds to come up with this point of view or a hypothesis. And what you're doing is instead of showing up to the call and asking a whole bunch of questions, you're sharing,. you're sharing a little bit of thought.

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