Selling Impact to the Business, Not Just Craft

Craft gets you hired.

But business impact gets you promoted.

So this week’s episode with [Ryan Scott](https://www.linkedin.com/in/ryanscottcreative/) is a deep dive into how designers can think strategically about their career.

He shares a ton of lessons from his [PM Masterclass for designers](https://join.dive.club/ryan-scott-pm-masterclass-affiliate):

- What it looks like to grow your product muscles

- The right (and wrong) ways to get buy-in for your ideas

- Strategies for making data a part of your design practice

- Ways to spot new strategic opportunities for your company

- How to position your work to be compelling to a business leader

- What Ryan learned making big ideas happen at Airbnb and Doordash

- + a lot more

⭐️ Get $100 off Ryan’s course when you us the code DIVECLUB

- Andy Budd’s talk in Berlin (https://www.youtube.com/watch?v=8eYH6Z3LmhU)

- Builder.io (http://builder.io/) mentioned as AI tool for engineers

- booking.com (http://booking.com/) vs Airbnb competitive positioning example