
The Promise and Peril of Vaping, Part 2: The Story of Juul
The Daily
00:00
The Strategic Alliance: Juul and Altria's Controversial Partnership
This chapter explores the strategic partnership between Juul and Altria, focusing on Juul's motivations for seeking collaboration during a challenging period. It analyzes the implications of Altria's investment and how it reshaped the dynamics of the vaping industry.
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Transcript


