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The Promise and Peril of Vaping, Part 2: The Story of Juul

The Daily

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The Strategic Alliance: Juul and Altria's Controversial Partnership

This chapter explores the strategic partnership between Juul and Altria, focusing on Juul's motivations for seeking collaboration during a challenging period. It analyzes the implications of Altria's investment and how it reshaped the dynamics of the vaping industry.

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