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Collaboration and Onboarding Mainstream Brands in Web3
The chapter explores how mainstream brands can utilize Web3 technologies like NFTs and loyalty token systems to collaborate and create together. It discusses the challenges of onboarding brands onto the Web3 space and highlights the two types of enterprises interested in Web3: those with a specific use case and those looking to experiment with POCs. The chapter concludes with an ad for Bumper, a DeFi protocol for hedging.