22. How brands are improving ad performance
Future Proof
Ad Testing as a Virtue
40% of global marketeers claim they're testing little or none of their creative and that's up from 33% just one year ago. I think ad testing is changing to try and account for that right it is now a lot faster we can get results through our counter marketplace platform in sort of 24 to 48 hours for a full kind of survey based ad test. We've also got AI right results in 15 minutes which is just fantastic so no definitely not a necessary evil I much prefer the idea of it as a virtue.
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