How to Craft a Complimentary Offer Using Emotions

Yew: If we're going to make an emotional appeal, mat we want to find out what emotions are at play. He says asking questions that bring those emotions out of people puts them in the place where they are faced with having that negative emotion again. Yew: The best thing a customer can do is pay you to solve the problem with whatever product or service that you have. That makes a lot of sand.