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14min chapter
592. How to Make the Coolest Show on Broadway
Freakonomics Radio
The Making of a Broadway Hit
Exploring the journey from producing a successful play to bringing it to Broadway, this chapter navigates through the economic dynamics, investment structure, and strategic planning involved in transitioning a show to the big stage. It also touches on the ambition, competitiveness, and excitement of being part of a Broadway hit, including the significance of awards like the Tony award in driving ticket sales and the camaraderie among theater artists.
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