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5min chapter
How I Turned $300 Into $5 Billion (w/ John Paul Dejoria)
Noah Kagan Presents
The Smoothest Tequila I've Ever Had
The average tequila in 1989 was around $5 a bottle. "We had to sell ours for $37.95, way more than anybody else," he says of Petron's price tag. The brand is still sold today at about the same level as it did back then.
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