Obje, Obj a - What the Hell Is That A?

The concept of the ob j a was invented by lecon. It's this gap within the structure of desire, an absence that causes us to desire. In his sense, if you're thinking about a coke, would be the can and the material, the coke that you drink, is the object of desire. The fly exactly, exactly, exactly like the fly in the ointment is the thing that makes the object desirable. And i think all these things are ways in which capitalism, planned obsolescence,  all these things are employed by thjs ore bjs but being employed by capitals is not so good.