Is Your Focus Singularly Focused?

You can only focus on one major thing at a time, until you know that you have gained enough mastery in this particular kind of campaign e marketing channel. And then you can shift your focus to keeping that motion going and moving over to do another thing. This also means becaue yheu're going to be singularly focused. Hat you have to plicitly declare the things that you're not going to be doing. If you need 500 customers by the end of the year, and that's going to translate back to x thousand leads, you're more reliably able to hit those leads by doing one thing rather than spreading yourself too thin.