From Getting Kicked out of Staples to Being Acquired By BIC
Shopify Masters
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The Importance of a Good Brand Attitude
"We put on like orange spacesuits, we cracked jokes, we were irreverent," she says. "And so we're also not precious about our brand." She adds: "Our fans love us for like the authenticity of it all, right? And the excitement we bring to the whole category"
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