Introduction

News has come out that has shocked the world of behavioural science.

Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. 

In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show.

Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM

Pete’s video on the scandal: https://youtu.be/d2Tm3Yx4HWI

Pete’s channel: https://www.youtube.com/@PeteJudo1

The Data Colada Articles: 

Part 1 - https://datacolada.org/109

Part 2 - https://datacolada.org/110

Part 3 - https://datacolada.org/111

Part 4 - https://datacolada.org/112