Is It a Demonetization of Search?

I feel that there has been some drift at Google as they have this sort of cash cow in search. I actually think the search market is going to get much more interesting than it was before. These technologies can be deployed in all kinds of ways by all kinds of potentially quasi search-like bots. So you could see this kind of lock on global search that Google has, not just getting it in way by Bing, but just get fragmented and splintered.