#368 Simon Mitchell: Creating a Strategy for Social Media
LTB Podcast
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How to Put a Call to Action in Every Email
Simon Cowell: You seem to finish most of your emails with a quite clear call to action. But some people when you read their emails, they just deliver a piece of value or a piece of education and don't really have a call to action at the end. What's your thoughts on that? Cowell: I don't think there's anything wrong with putting a call toaction in every single one or putting it in select ones. The way that I approach it is obviously slightly different. It's also the way that I now approach social media content.
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