2min chapter

Channels with Peter Kafka cover image

Ben Smith says Semafor will take 10 years to get right

Channels with Peter Kafka

CHAPTER

How Long Will It Take for You to Get What You Want?

Vox is a great example of a place that had this very clear idea, you know, basically stuck with it and it evolved and changed. The number Justin and I really have been talking about since we started is 10 years. That's how long you want to work there. And yeah, so talk about the business stuff. You raised 25 million from wealthy individuals. Yes. It did feel like the pace of sort of financial investors didn't totally make sense. We wanted people who were committed to it. About 32 or 33 in the newsroom and maybe 20 some on the business side. Between 50 and 60.

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