3min chapter

Channels with Peter Kafka cover image

Don't tell investor Li Jin that Web3 is dead

Channels with Peter Kafka

CHAPTER

The Rise of the Creator Economy

YouTube introduced advertising revenue sharing with YouTube creators in 2007. That was a legitimizing moment for creators as this segment of influential individuals online through which brands or companies wanted to reach larger audiences. And then more recently, just in the last couple of years, has been the rise of creators as businesses in and of themselves.

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