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Rob Lowe, Senior Global Director for Digital Consumer Engagement, LEGO

#Kidtech

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Lego Life

The range is quite broad, it goes from six through till 12 with the peak around nine, 10, 11. We will probably launch a younger one for kids that isn't necessarily ending in a social Instagram Lego style experience. It's going to end up in something more appropriate for a five, six year old, maybe with more focus on the parents. So that that's something we'll probably do later in the year.

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