Citizen Marketers and the Bernie Sanders Campaign on Social Media, with Dr. Joel Penney
Social Media and Politics
00:00
Bernie Bros and the Citizen Marketing Idea
There was a perception that some Bernie supporters on social media were out of control. The Hillary Clinton campaign used this to their advantage in the US presidential election, says author Andrew Keen. Keen: When you have all these citizens participating in the campaign marketing, there's less control and it opens the door to things that could become bad publicity as well as good publicity.
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