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Sports marketing is changing (here’s what’s next)

Brandfathers

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Tennis Traditions and WNBA Transformations

This chapter explores the contrasting nature of traditional tennis and the modern technological advancements in sports, exemplified by a prominent figure using video tracking tools for practice. It then shifts focus to the WNBA, discussing how the emergence of star athletes has ignited a cultural and commercial evolution within women's sports, highlighting both marketing strategies and financial dynamics in the league. Finally, it delves into the polarizing perceptions of a sports figure amidst the growing influence of sports betting culture, emphasizing the challenges and opportunities in engaging diverse fan bases.

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