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Promoting an App at a Craft Beer Tasting Festival
The team shares their experience promoting their app at a craft beer tasting festival, using costumes and a scavenger hunt to generate leads and acquire passionate craft beer customers.
Episode 534: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) answer the question, “How did you get your first 100 customers?” In this episode, they'll share you 11 methods.
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Show Notes:
(0:00) Intro
(2:00) Throw an event method
(6:00) The floor-to-floor method
(12:30) Magnet method
(14:00) "Made to Stick" method
(19:00) The no risk offer
(25:00) Viral content
(30:00) Use the personal story
(35:00) Pissing in the pond
(37:00) Booth babes method
(44:30) Launchpad method
(48:30) The David Blaine method
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Links:
• The Anti-MBA - https://www.theantimba.com/
• Neville Medhora’s blog on Hustle Con - https://www.nevblog.com/hustlecon-2014/
• Ryan Hoover in Fast Company - http://tinyurl.com/muva968r
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Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com/
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co/
• Daily Newsletter - https://www.shaanpuri.com/
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com/
• Ideation Bootcamp - https://www.ideationbootcamp.co/
• Copy That - https://copythat.com
• Hampton Wealth Survey - https://joinhampton.com/wealth
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