The chapter delves into the burgeoning Chinese coffee market, focusing on the strategic placement of local coffee brands in key locations to attract busy urban consumers. It notes the rapid proliferation of brands like Luckin Coffee and Kati Coffee, surpassing international chains like Starbucks in market dominance.
Brace yourselves, coffee lovers, as China's coffee industry is brewing up a storm of epic proportions. What was once a niche market is now a full-blown caffeine craze, with coffee shops popping up like mushrooms after a rainstorm. From artisanal roasters to international giants, everyone wants a piece of the action! We take a look at the competition, as fierce as a triple shot of espresso. On the show: Heyang, Yushun & Steve Hatherly