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456. Moonshot Strategies: Business Insights from NASA's Space Race

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Power of Visibility and Word Choice in Leadership

This chapter explores the critical role of visibility and transparency in leadership communication, highlighted through historical examples from NASA's moon missions. It emphasizes the lasting impact of word choice on team motivation and collective memory, urging leaders to be mindful of their language.

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