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In the early days of ou tub, it was like, just get a video out there and publish as many as you want. Now it's more about, no, actually, don't publish tons. You still want to keep it organic. But i think there's always that little competitive edge that everybody's trying to get. The last ting that would say that maybe is a really big change, ans not so much a change, but really is, hash tags. They're not as important as maybe you'r being led to believe or you think it would be.