Meet the business behind the name. In 2009, Simon Sinek gave a TED Talk that has since become one of the most-watched videos of all time on TED.com, with 37 million plus views. His talk spurred NY Times best-selling books, speaking engagements, consulting gigs with globally-recognized brands, a podcast, a publishing arm, and viral quotes shared across social media. And it all started with the question–why?
Listen to Nathan and Simon discuss:
- What he learned from growing up internationally
- Why he fell out of love with his first business
- Finding his why concept and sharing it with others
- How his time with military leaders inspired Leaders Eat Last
- Why there’s no such thing as “winning business”
- Why optimism
- Building a business around a personal brand
- What’s the most important thing for an entrepreneur
- And much more advice on purpose…
To learn more about Sinek’s principles, check out his books, or visit simonsinek.com.
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