Peloton
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The Origins of Peloton: From Boutique to Breakthrough
This chapter chronicles the evolution of Peloton, tracing its roots back to the popularity of SoulCycle and the challenges of accessing boutique fitness classes. It highlights the visionary business model that democratizes fitness through on-demand access and the pivotal transition from partnerships to in-house content creation. The narrative offers insights into the founder's journey in the tech and media sectors, underscoring the early funding challenges and the company’s remarkable growth trajectory.
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