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How to Build a Relationship With Your Audience
I was an early adopter on Pinterest and I got millions of followers from that. The thing is sometimes there's opportunities. Ride those waves when they happen but always be strategic. Do the things that really light your fire so that you can make sure that you're building that relationship with your audience. When you have a platform that you can control, you don't have to worry what happens when TikTok goes away tomorrow.