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FoA 287: Why The Nature Conservancy is Investing in Agtech with Renée Vassilos

Future of Agriculture

00:00

How Much Behaviour Change Do You Anticipate?

Tim Lister: People who have been sold silver bullet solutions for their problems in past decades are what they're wanting. He says those early adoptors help to make the iphone what it is to day, which is a giant easy button. And we have to meet the customers where they are and get them on board with new products or ideas that can be profitably introduced. Next week he'll talk about commercial scale farmers whose strategic approach may look different from many of their peers.

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