Is There a Guerrilla Marketing Mindset?

I think there's a lot you can learn and especially the guerrilla marketing kind of mindset, like skateboarding and snowboarding. Like Shepherd Ferry was a skateboarder and a graffiti artist that came up with obey. And it was just like something he was stenciling all over the place. Eventually that became a brand because people would see it everywhere. But like stuff like that, it's like, it's hard to come up with stuff that's like creative.