Navigating Branding and Efficiency in Consolidated Auto Shops

I chatted with Logan Leslie, CEO of Northern Rock. He owns dozens of automotive shops across the Southeast with more than $150 million + in annual revenue. Logan chatted with me about why he started a holding company, how he did his first deal, and dozens of other lessons from building his empire. 

Here are some of my favorite parts:

3:53 A message from Vesto

4:55 Why start a holding company?

9:47 Why the automotive industry?

15:08 First acquisition lessons

24:02 How he funded his first deal

29:32 How to fund your second deal (and beyond)

39:46 Sale leasebacks

44:16 Keep the old owner of the business around?

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