The Evolution of Readwise

We formed the mission to improve the practice of reading by an order back into using software. That's still our mission, still our vision. The way we conceptualized it is we broke the process of reading down into three stages before you read, while you read and after you read. We hypothesized that if we could double the benefit in each of those, we'd get two to the third power or an eight times improvement - which would round up to an order of magnitude.