Amazon's Virtuous Cycle

There's the legitimate flywheel. This is Amazon's virtuous cycle, right? So it says we've got this lower cost structure. And that attracts more customers. And then, you know, that brings more suppliers in a better range. And then everybody is super happy and this sort of cycle continues. That's our version. Spoiler. Are you doing the spoiler? The one that was on the first flywheel? There's the legitimateFlywheel. Everything is so efficient and wonderful, like how good anybody can plane. That's the one they publicize. That's not really what's happening.