Coffee, Values, and Humanity: Direct Response Lessons From The Marketing Mercenary With Ron Lynch - I Love Marketing Episode #459
I Love Marketing
How to Be a Successful Direct Response Professional
"I do not hope for anything. I do the work first and then the thing shows up," he says of his success as a direct response marketing expert. "If you can learn to write, you can write or always you're working in Hollywood." He wrote two movies on a typewriter still while at college before meeting Steven Spielberg's sister Kathleen Kennedy who produced all three films they've worked on together. The pair have been married 32 years but are just getting started with their second child.
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