Is Your Website Speaking the Lingo of Your Ideal Customers?

Over the years as a coach, I’ve heard many people say, ‘I’m happy, but I feel like I could be happier.” So today we’re going to explore the situations (which I think many of us experience!) when things are not ‘awful,’ but you feel like you want ‘more than usual.’ To that end, I’m speaking with Luke Iorio, a mindfulness coach and entrepreneur.  First and foremost, we talk about achieving congruence (a word I love!) with who you really are. I believe many of us self-employed folks have made the choice to be self-employed in the first place in order to better achieve that very congruence – a congruence which certainly makes it easier to be happier! Luke and I explore this idea, as well as how integrity and authenticity underpin congruence. We discuss the concept of ‘know, like, and trust,’ and how connecting with our clients from a more authentic place can help us get to a point where our clients are people we actually and actively want to serve.

Luke Iorio is a mindfulness coach, entrepreneur, blogger, and host of the top podcast, On This Walk. Luke has walked alongside thousands of clients and listeners as they search for meaning, purpose, and alignment. For much of his life, Luke believed success was something to be achieved, and that placing mind over matter was honorable, strong, the “right thing to do.” Luke searched for alignment and purpose, and on his journey, he discovered the beauty and joy of reconnecting with one’s true nature, of finding real balance, of feeling connected, healed, and whole. As the previous President and CEO for the Institute for Professional Excellence in Coaching (iPEC), Luke had the unique and fortunate opportunity to work with influential people and organizations who were not satisfied with life and business as usual, granting him access to a laboratory of transformation that few people have had. Luke continues to serve as partner and board member for iPEC. 

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Everything you need can all be found at jeffreyshaw.com.

Luke Iorio, thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

Guest Contact –

• OnThisWalk.com
• On This Walk on Apple Podcasts
• Luke Iorio on LinkedIn (ln/lukelorio)
• Luke Iorio on Instagram (@dlukeiorio)
• www.iPECCoaching.com

• JeffreyShaw.com
• Books by Jeffrey Shaw
• Business Coaching for Entrepreneurs
• The Self-Employed Summit
• Watch my TEDx LincolnSquare video and please share!

• The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out!

• Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that’s keeping you from having a thriving Self-Employed Ecosystem. You’ll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap.

• Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!

Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.