Marketing Is About Inviting People Into a Story

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Marketing is about inviting people into a story with extremely clear language. If you know how to do what i just explained, you are in an elite class of marketers. I did not invest in marketing. I bought a piece of art. But cute and clever don't win the day. Clarity wins the day. Make the customer the hero and invite them into a story. Create a sense of urgency by painting the positive and negative stakes that make people want to cross that bridge. Ask them to cross the bridge. That is good marketing. Everything else is the creation of art. Is branding important? No. It's one thing. Stick to one thing. For the problem. Position your

Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.

If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!

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