#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)
Why That Worked – Presented by StoryBrand.ai
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Marketing Is About Inviting People Into a Story
Marketing is about inviting people into a story with extremely clear language. If you know how to do what i just explained, you are in an elite class of marketers. I did not invest in marketing. I bought a piece of art. But cute and clever don't win the day. Clarity wins the day. Make the customer the hero and invite them into a story. Create a sense of urgency by painting the positive and negative stakes that make people want to cross that bridge. Ask them to cross the bridge. That is good marketing. Everything else is the creation of art. Is branding important? No. It's one thing. Stick to one thing. For the problem. Position your
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