
Olestra / Olean
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The Olestra Odyssey: From Innovation to Infamy
This chapter explores the controversial introduction of Olestra, a fat substitute marketed as a healthier alternative in snack foods like Frito-Lay's chips. Despite its initial appeal as a guilt-free indulgence, consumer backlash due to severe digestive issues led to a decline in popularity and scrutiny from the FDA. The speakers mix humor with insightful commentary on the challenges of marketing unhealthy food innovations and the societal impact of diet trends.
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