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3 Reasons People Listen to Podcasts in 2023 - State of Podcasting | iHeartRadio Report (E411)

Content Is Profit

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The Rise of Gen C and Creators

The next one is super surprising 13 to 24 We mentioned about Gen C and creators right like now they're like building these shows that I think it I Personally don't consume them, but I'm pretty certain that they just go more in the entertainment category. The second audience in there is 35 to 44 Which for me kind of like indicates management or decision-makers right like there's actual people that potentially are in powerful positions within their companies that they can make decisions.

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