The Diary Of A CEO with Steven Bartlett cover image

Malcolm Gladwell: Working From Home Is Destroying Us!

The Diary Of A CEO with Steven Bartlett

CHAPTER

The Power of Storytelling and Audience Engagement

This chapter explores the significance of storytelling in shaping memorable experiences through psychological insights. It emphasizes how the beginnings and peaks of experiences impact memory retention and discusses the importance of audience promises in maintaining engagement and trust.

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