3min chapter

Pattern Breakers cover image

How Instagram Delighted 1 Billion Users....but Almost Didn't

Pattern Breakers

CHAPTER

What Job Are You Hiring a Product For?

The idea of a product having jobs to be done has resonated with me multiple times in this talk so far. So you have to start asking yourself, what job are you hiring the product for? And it goes beyond its corp use case. It goes to maybe a social use case, like, i want to impress other people. If you're a product driven company, you identify with the product. You've bill an you're like, that's that right? This is what we are. Like, tessla is just the roadster, right? Or are you omission slash, jobs driven company?"

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