SaaStr 743: 9 Easy Sales Concepts So Many Get Wrong with Sam Blond, Former CRO Brex

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin's company, EchoSign, which later sold to Adobe and launched his career.

These nine sales concepts, when done correctly, will greatly improve your sales and sales teams:

Don't Outsource Recruiting
Focus on Demand Until You Have Too Much
Do Things That Stand Out
Leverage Happy Customers to Generate New Ones
Distribution Is As Important As The Announcement
Be Prescriptive On How To Buy Your Product
The Presumptive Close
Meet Prospective Customers In Person
Obsess Over Implementation

--------------------------------------------------------------------------------------------

SaaStr hosts the largest SaaS community events on the planet.

Join us in 2024 at:

SaaStr Annual: Sept. 10-12 in the SF Bay Area. Join 12,500 SaaS professionals, CEOs, revenue leaders and investors for the world's LARGEST SaaS community event of the year. Podcast listeners can grab a discount on tickets here: https://www.saastrannual2024.com/buy-tickets?promo=fave20

--------------

This episode is sponsored by: Northwest Registered Agent

Get more when Northwest Registered Agent starts your business. They'll form your company fast and stand up your entire business identity in minutes. That means business free domain, business email, website, hosting, address, mail scanning, business phone app, all within minutes. Visit https://www.northwestregisteredagent.com/saastr to get a 60 percent discount on your next LLC.

This episode is sponsored by: Remote.com

Are you overwhelmed with paperwork managing overseas contractors? Say hello to efficiency with Remote's Contractor Management solution! Seamlessly handle invoicing, fixed payments, and compliant, localized contracts. Kickstart your free trial today at Remote.com.

This episode is sponsored by Pendo, the all-in-one product experience platform.

Pendo helps your users do the things you really want them to do. You can try Pendo for free at Pendo.io/saastr and check out Mind The Product, the community for product people like… us.

Trump tells Norway’s PM he is no longer obligated ‘to think purely of peace’. Plus: a Milan Fashion Week Men’s preview

The Briefing

Why Europe sent troops to Greenland

The AI-powered Podcast Player