597: YouTube Just Declared WAR on TikTok Shop – Here’s What Sellers Need to Know With Brett Curry
The My Wife Quit Her Job Podcast With Steve Chou
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Navigating Social Media Marketing Trends
This chapter explores the evolving dynamics of social media promotion, focusing on the varied experiences with TikTok shops and the resurgence of YouTube as a marketing entity. It highlights the effectiveness of YouTube advertising, particularly through shoppable ads, and examines the implications of viewers’ shift towards consuming content on connected TVs for advertisers.
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