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Bringing AI to the Onboarding Process - with Sarah Welch of Curinos
AI in Financial Services Podcast
When Is Marketing's Job Done?
Is there any valve for the call center at all or does any customer journey route to ending up, you know, calling a customer customer service line potentially just in case like you want to make that as frictionless as possible? I think it depends on the customer segment. There are some segments that might benefit from either an outbound outreach or who you would expect inbound outreach from and that will largely vary by by segment. Indeed. And where you're landing on this question, when is marketing's job done? Describe the journey in terms of looking at the process, collecting data on kind of the customer experience or how they're reacting.
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