Incentives, Measurement, and Changing Corporate Behavior

In this 2024 fireside chat I share my advice to companies who are looking to bring common sense back into their marketing strategies. Too many companies get scared of taking risks and go back to what's tried and true. I also share my two cents about the importance of the creative and why it is the variable of any marketing conversation. A winning strategy is going consumer up, not boardroom down. It's all about trying new things in your day-to-day advertising and letting the intelligence of AI bring your ads to the right audience!