First Class Founders: Creators | Solopreneurs | Personal HoldCo cover image

Musician to Serial Entrepreneur to LinkedIn Creator: How Sam Browne Grew His Audience 100X in 1 Year

First Class Founders: Creators | Solopreneurs | Personal HoldCo

CHAPTER

How to Write Good Headlines for Your Content

Sam's early posts are not great but they were good enough that people kind of went oh this guy's interesting and started sending me DMs. The other thing that helped out was being part of Justin Walsh's paid membership community. LinkedIn doesn't have a dedicated input feel for headlines But longer posts are cut off and hidden behind a link to expand the post. Part of the content that remains visible is called the hook or the headline it is. I asked Sam if he would be willing to share an example How he goes about crafting good hooks for his content and he was happy to give us one.

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