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Strategic Priorities of Today’s Banks and Credit Unions

Banking Transformed with Jim Marous

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The Importance of Diversifying Your Relationship

I'm not sure we ever took them for granted, meaning that we worked hard every day to earn, you know, the right to hold these deposits of our customers. And yeah, over the past six to nine months, that's changed just in terms of the competitive landscape and where rates have gone. Those customers that call us and talk about rate, well, we can work with those and sometimes negotiate, youknow, their loyalty,. You know, with higher rates. But it's not the ones who don't call you and say, oh, yeah, you know - click here and they're gone.

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