4min chapter

Traction cover image

How Basecamp Bootstrapped to Tens of Millions in Profits with Jason Fried, 37signals

Traction

CHAPTER

How to Build a Product With Less With Limited Resources

Getting Real is about doing less of less mass, build less and remove glow. The author says bootstrapping as the idea of independence allows you to be independent. "It's easier to do something hard when you like the way you're doing," he says.

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