What's Happening in India?

John, what fascinates me is that right now we're kin about this sort of personalized business. But if you go back to emerging markets, very poor countries, 20 or 30 years ago, there was a very interesting development called micro banking. It was also based entirely on knowing your customer, understanding what was happening. Was a guy called mohammed unus, and i think won the nobel prize, peace prize, not economics, peace price, unco in two thousand and six or seven. And he set up a bank called the gramine bank which identified one enormous fall in investment,. Poor people tend to default less than rich people, yet poor people always face much higher costs of