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2min chapter
Expedia’s shift from travel to the traveler
On Strategy Showcase
Black Friday, Do You Want a TV?
It's one of the first days for holiday discounts after Thanksgiving in the US. We were tapping into this year. I mean, we touched on the idea of experiences over things. And so we felt like it was a moment to start dipping our toes into this type of messaging and putting forward this idea.
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