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43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

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Isinow Content Marketing - The Last Piece of Content From Where Someone Signs Up

I map my activities to marketing r o i in the form of custome acquisition cost, customer acquisition cost, payback period, accelerated growth rate. And that's how i think about it, because that's what's going to grow a business long-term. For instance, you know, when when people are talking about arowi, one of the areas where a attribution happens isinow content marketing. A tends to get too much of credit, though we all know that nobody's going to sign up after just consuming one piece of a lock content or one ridio.

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