EP #99 - Nicholas Hänny: Swiss Sustainable Fashion
Swisspreneur Show
00:00
Performance Marketing - How to Scale a Performance Marketing Company
We started nicking him with only five thousand aks, and we had no investors. We did not like invest into branding where we only get the return back in three to six months. And performance marketing is great because you see immediately what comes back,. You can start fase book and insegramats and all the other like social pai ads with, let's say, 5 francs a day, theoretically, one franc a day, and then see what comes back. When he comes back, when you have a return of 2, 3, four, five, you just increase the budghet and so on. That's why, that's how we scaled it too....
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