Product Mastery Now for Product Managers, Leaders, and Innovators cover image

435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Mastery Now for Product Managers, Leaders, and Innovators

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The Importance of Complexity in Innovation

Sofion: Innovation is a very visible part of any organization who wants to get growth and improve margins. Charlie calls it complexity, we sometimes walk into various situations and call it chaos. One thing that stood out to me in this new product was the level of research that took place," Sofion says. "Just try there no better way to have fun with innovation"

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